Thursday, August 19, 2010

Where We Came From

In The Beginning... This is only about a third of the page's entire length.

This is a screen shot of the website from about 2-3 years ago. At that point, Meg and I were volunteering regularly, helping out with special events, and fostering dogs. We had really no involvement in the website itself, with the exception of the odd banner that Meg would create for an event. In fact, I think that Yard Sale banner is hers. 

You thought I was kidding earlier
After creating a number of banners for the website, Meg began to develop a relationship with the current webmasters of the HART site; she even became a fill-in photographer for the dog events. Eventually they asked us if we would be interested in helping them redesign the layout of the website. The biggest issues with the website were it's length, it's bandwidth usage, and its overall clutter.

The primary focus was to get as much of the important info "above the fold" and to cut down on the overall length of the page. There was so much information about ways to help HART and our animals, but I doubt many people got that far down the page. Even after visiting the HART website for over 2 years, I still wouldn't have been able to tell you what was below the two featured pet photos.

Armed with Photoshop and some sense of what should change, we set out to brainstorm some ideas...